Privacy Policy

‍

Last updated: 22-01-2026

‍

1. Introduction

Profits (“we”, “us”, or “our”) is an analytics and profit insight application designed for e-commerce entrepreneurs, with a primary focus on Shopify store owners and dropshippers. Profits provides insights into product-level and store-level profitability by combining data from connected platforms such as Shopify and Meta Ads.

We take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use Profits.

‍

2. Who is responsible for your data?

Controller:
Profitz B.V.
Geelhartje 2, 2224 DT Katwijk
The Netherlands

Email: support@profitz.app

‍

3. What data do we collect?

We only collect data that is necessary to provide the core functionality of Profits.

‍

3.1 Account & contact data

Name
Email address
Login credentials (encrypted and secured by Clerk)
Account settings

‍

3.2 Shopify data (via API connection)

When you connect your Shopify account, we may access:

Orders
Revenue
Product information
Product variants
Quantity sold
Timestamps

We do not access customer names, addresses, or payment details unless strictly required and permitted by Shopify’s API.

‍

3.3 Meta Ads data (via API connection)

When you connect your Meta Ads account, we may access:

Ad accounts
Campaigns, ad sets, and ads
Ad spend
Performance metrics (impressions, clicks, conversions)

‍

3.4 Financial & expense data

Manually entered expenses (e.g. team costs, software tools, subscriptions)
Store-level cost data used for profit calculations

‍

3.5 Technical data

IP address
Browser type
Device information
Log files
Usage data within the app

‍

4. How do we use your data?

We use your data exclusively to:

Calculate product-level and store-level profit
Show analytics dashboards and insights
Enable product ↔ advertisement attribution
Maintain and improve app functionality
Provide customer support
Ensure security and prevent abuse
Comply with legal obligations

We do not sell your data.

‍

5. Legal basis for processing (GDPR)

We process personal data based on:

Contractual necessity – to provide Profits as a service
Consent – when you connect third-party integrations
Legitimate interest – to improve and secure the platform
Legal obligation – where required by law

‍

6. Third-party services

Profits integrates with third-party platforms:

Shopify
Meta (Facebook & Instagram Ads)
Hosting providers
Analytics and logging tools
Payment processors (if applicable)

These parties only receive data strictly necessary for their function and are contractually bound to comply with GDPR or equivalent regulations.

‍

7. Data storage & security

We take appropriate technical and organizational measures to protect your data, including:

Encrypted data storage
Secure API connections
Role-based access controls
Regular security updates and monitoring

Data is stored on secure servers located within the EU or in GDPR-compliant regions.

‍

8. How long do we keep your data?

We retain your data:

As long as your account is active
As necessary to provide the service
As required by legal or accounting obligations

When you delete your account, your data will be permanently deleted or anonymized within a reasonable timeframe, unless retention is legally required.

‍

9. Your rights

Under GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Data portability
Withdraw consent at any time

You can exercise these rights by contacting us at:
support@profitz.app

‍

10. Cookies

Profits may use functional and analytical cookies to ensure proper operation of the platform. We do not use cookies for advertising or tracking without consent.

‍

11. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be communicated via the app or our website. The latest version will always be available.

‍

12. Contact

If you have any questions about this Privacy Policy or how we handle your data, contact us at:

support@profitz.app

‍